Introduction to Prospect Research for Nonprofits
As the fundraising environment continues to be increasingly competitive, nonprofit organizations of all sizes need a boost in finding high-impact donors to support their missions. This free webinar, presented by Selene Hur, Manager of Prospect Development at the YMCA of Greater Toronto, introduces prospect research, covers some best practices and demonstrates how it enhances your organization’s overall fundraising efforts. Topics covered include fundamental concepts, research techniques, free and fee based research tools, templates, ethical considerations and more.
This session is geared towards any nonprofit professional new to prospect research as well as major gift fundraisers at small and mid-sized organizations. Come ready with your questions!