At The Smithee Group, Ben Smithee has been helping leaders and businesses dream bigger and achieve more. He’ll sit down with us to discuss how brand is the only thing that separates an organization from the “sea of sameness.” He’ll share his perspective of how a powerful brand allows an organization to drive higher value and cataclysmic demand—and unfortunately, it is the biggest thing lacking by so many organizations today. We’re excited for Ben to walk us through the components of brand IMPACT and what it means to create a relevant brand in today’s digital ecosystem.