Multi-Channel Donor Communications: What You Can Learn from 119 Nonprofits
From the provider:
Multi-channel communication is proven to increase donor value and revenue, but the challenge is knowing what channels to use, how to use them, and when to communicate. In this session, you’ll see how 119 nonprofits are using the phone, text, email, and mail to communicate to their new online and offline donors as well as some tips and ideas to optimize your communications as well.
About the Presenter:
Brady is the Managing Director of the NextAfter Institute where he performs original research, develops evidence-based resources, and provides data-driven training to help organizations raise more money online to fund their life-changing work. A charity nerd, adjunct professor, and international speaker, his thoughts have been featured in The Huffington Post, NPR, and The Chronicle of Philanthropy among others. He was the lead researcher and author of The Canadian Online Fundraising Scorecard, The State of Nonprofit Donation Pages, and The State of Nonprofit Email Cultivation. Brady is also a host of The Generosity Freakshow — a podcast discussing how we can improve, optimize, and grow giving.