Anatomy of a Nonprofit Website: Why Your Donors Aren’t Giving (More) Online
From the provider:
Is your website holding you back?
A growing number of donors are giving online, but there’s a good chance your website is giving them reasons to reconsider. How is your website confusing your current donors? How is it turning off potential donors?
It could be "cognitive load," a phrase used to describe an overabundance of information. Or maybe your donation form isn’t optimized, which makes it difficult to move through the donation process. It could even be that you just haven’t given them enough reasons to care.
In our session on Tuesday, August 25 from 2:00-3:00 p.m. EDT, we'll explore what makes for a successful nonprofit website, from content to user flow to donation thank you pages. In this practical session full of takeaways, we’ll explore:
How to write clear hero messages that encourage donors to engage with you
How you may be creating confusion through your messaging, user experience, and/or donation form (and how to fix it)
Tactical tips for quick website fixes that result in immediate improvements