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Events & Virtual Offerings Calendar

How to Create an Effective Legacy Case Statement to Get More Gifts

Thursday, January 16, 2020
2:00 pm3:00 pm
Your computer!

From the provider:

A carefully crafted legacy giving case statement is a commonly overlooked element of a legacy giving program. Having an effective legacy case statement that addresses the organization's needs as well as the donors' values will provide loads of messaging for your marketing as well as make your legacy conversations easier. In this session, we will review why the legacy case statement is the foundation to your legacy program, how it shapes your communications and how to draft an effective one for your organization.

Participants will learn:
- Why a legacy case statement is important and how it shapes the legacy giving program.
- How to examine their existing legacy case statement, or create a new effective case statement.

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