Drive Engagement Using Ancient Myth, Social Media and User Generated Video
From the provider:
In 1949, Joseph Campbell published the book, The Hero with a Thousand Faces. In it, Campbell reveals his discovery that myths from around the world and for all of recorded history with powerful influence all followed a similar pattern - The Hero's Journey. Today, The Hero's Journey powers your favorite movies and books, and has become a key to modern marketing. In a world of intense technology change this ancient story framework can guide us to effective fundraising and communications. Join Michael Hoffman, founder of See3, a digital marketing agency based in Chicago, and the CEO of Gather Voices, a technology start-up.
In this session you will learn:
- Where technology is going and why it matters for your organization.
- What is the Hero's Journey and how it applies to companies, products, brands, and nonprofit fundraising and engagement.
- How video content is dominating the online landscape and how that changes your strategy.
- How state-of-the-art tools and technology can give you access to the kinds of stories that move people to action.