Event Calendar

Drive Engagement Using Ancient Myth, Social Media and User Generated Video

Thursday, December 12, 2019
2:00 pm3:00 pm
Your computer!

From the provider:

In 1949, Joseph Campbell published the book, The Hero with a Thousand Faces. In it, Campbell reveals his discovery that myths from around the world and for all of recorded history with powerful influence all followed a similar pattern - The Hero's Journey. Today, The Hero's Journey powers your favorite movies and books, and has become a key to modern marketing. In a world of intense technology change this ancient story framework can guide us to effective fundraising and communications. Join Michael Hoffman, founder of See3, a digital marketing agency based in Chicago, and the CEO of Gather Voices, a technology start-up.

In this session you will learn:
- Where technology is going and why it matters for your organization.
- What is the Hero's Journey and how it applies to companies, products, brands, and nonprofit fundraising and engagement.
- How video content is dominating the online landscape and how that changes your strategy.
- How state-of-the-art tools and technology can give you access to the kinds of stories that move people to action.

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