Event Calendar

10 Secrets to Optimizing Your Online Donation Process for Maximum Dollars Raised and Retained

Wednesday, July 17, 2019
3:00 pm4:00 pm
Your computer!

From the provider:

Donations made online is one of the fastest-growing gift channels. While it’s not yet a juggernaut, it is significant enough to pay attention to. And if your online gift processes aren’t operating according to best practices for user-experience and donor stewardship, you may be leaving a lot of money on the table.

In this webinar, Steven Shattuck will examine 10 simple, research-backed fixes that any fundraiser can make to their online donation process. You’ll leave with the confidence that your donation pages and forms can convert any visitor into a donor – and retain that donor for years to come.

Learning Outcomes:

- Understand how and why donors complete your donation forms
- Uncover best practices for conversion rate optimization that maximizes the gift amount and frequency
- Learn how to formulate a retention strategy for online donors through enhanced gift acknowledgement and stewardship

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