5 Ways to Keep Your Monthly Donors
From the provider:
o you have some monthly donors? Congratulations!
But, how about those expiring credit cards?
Can you do something when the donor’s payment doesn’t go through? How many times or how long should you keep ‘nudging’ monthly donors to give you their updated information? And can you bring them back after their monthly gifts stopped?
You’ll learn the difference between hard and soft cancels. You’ll get answers to all these questions and more during this brand-new webinar, especially designed for those organizations who already have monthly donors. But, it’s also very worthwhile attending if you’re still in the process of starting your program, knowing what to do from the beginning stages is important.
Because monthly donors are so powerful. 100 monthly donors are worth an average of $24,000 a year. They’ll give two to four times more than other donors. They’ll stay with you for at least 5 to 7 years and often even longer. They’re 7 times more likely to leave you in their will.
Worth a little bit of work to keep them.
In this interactive webinar you will learn the best approaches to keep your monthly donors giving for years on end, using tools you already have in place.
The webinar will focus on the following:
The difference between hard and soft cancels.
Different tools and approaches to help you prevent lapsing monthly donors.
The best approach to bring monthly donors back.
How to thank and cultivate monthly donors to prevent them from ever canceling to begin with.
Reviewing examples and case studies
The intended audience:
All levels. Anybody who has a monthly donor program will benefit as will anybody who is considering starting a monthly giving program. These approaches work for monthly donor programs of any size, and can help revitalize a program.