What is Our Money Story? And How Do We Tell It?
From the provider:
Do you or your staff and board members feel uncomfortable talking about money?
It's much easier to talk about your amazing work. But that is only one component of successful fundraising communication.
Letting your supporters know the costs of keeping water clean, mentoring children, changing laws, or helping veterans is equally important. Sharing costs alone is dry and uninspiring but when your money story is combined with a story about one person - people listen. And often, they give more and stay giving longer.
This training will show you how to reduce "talking about money" discomfort and show you how to powerfully include your money story in your fundraising communication.
Why we shy away from talking about money and what to do about it
What is a money story
How to calculate your money story
How to articulate your money story
How to powerfully combine your money story with a mission moment